I heard this really good story on Market Place today about how corporate America is scrambling to understand how to harness Facebook and Twitter to communicate with potential customers. It was reminiscent to ideas of yore from the likes of Seth Godin and the Cluetrain Manifesto.
Yes, in days of old (around 2004-2005), these oracles enlightened would be social medialites about how Blogs were changing the landscape of corporate communications. Namely, that the freedom to publish your thoughts and opinions for the world to see made it impossible for companies to continue their one-way dialogue with customers and control their public perception. How crazy it is that blogs have so quickly been usurped by "micro-blogs" like Twitter (I mean, seriously, I'm just hitting my stride with this thing). Even more crazy is that corporations are slow as ever realizing this phenomenon. Is there a visionary left among the crowd?
Wednesday, March 17, 2010
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2 comments:
continue their one-way dialogue with customers
Wouldn't a one-way dialogue be a monologue?
Yes, you're exactly right whoever you are. Thanks for the catch.
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